Academic Mobility as an Instrument of International Communicative Cooperation
نویسندگان
چکیده
The present research featured the effect of academic mobility on international communicative interaction. objective was to identify role in PR activities universities. study relied method content analysis domestic and foreign scientific publications. authors used problem interviews develop an online questionnaire for students involved student exchange programs. described term PR-technology, as well most popular types higher education institutions. Academic proved be one effective PR-technologies article introduces a classification process that provides International have significant impact image universities their arena, status country geopolitical, economic, civil areas.
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ژورنال
عنوان ژورنال: Vestnik Kemerovskogo gosudarstvennogo universiteta
سال: 2022
ISSN: ['2500-3372', '2542-1190']
DOI: https://doi.org/10.21603/2500-3372-2022-7-1-40-49