A Survey on Customer Churn Prediction using Machine Learning Techniques
نویسندگان
چکیده
منابع مشابه
A Survey on Customer Churn Prediction using Machine Learning Techniques
The fast expansion of the market in every sector is leading to superior subscriber base for service providers. Added competitors, novel and innovative business models and enhanced services are increasing the cost of customer acquisition. In such a fast set up, service providers have realized the importance of retaining the on-hand customers. It is therefore essential for the service providers t...
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Customer churn prediction is one of the most important problems in customer relationship management (CRM). Its aim is to retain valuable customers to maximize the profit of a company. To predict whether a customer will be a churner or non-churner, there are a number of data mining techniques applied for churn prediction, such as artificial neural networks, decision trees, and support vector mac...
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With the fast development of Internet companies throughout the world, customer churn has become a serious concern. To better help the companies retain their customers, it is important to build a customer churn prediction model to identify the customers who are most likely to churn ahead of time. In this paper, we propose a Timesensitive Customer Churn Prediction (TCCP) framework based on Positi...
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ژورنال
عنوان ژورنال: International Journal of Computer Applications
سال: 2016
ISSN: 0975-8887
DOI: 10.5120/ijca2016912237