A STUDY ON CUSTOMER PERCEPTION TOWARDS LIFE INSURANCE CORPORATION OF INDIA (WITH SPECIAL REFERENCE TO KUMBAKONAM TOWN)

This study shows at how consumers feel towards life insurance companies in Kumbakonam. Since people are becoming more aware of their own mortality and the industry is competitive, it important for providers to consider customers' needs. The primary goal this research determine customer satisfaction with LIC. based on data collected via a questionnaire from 150 policyholders Kumbakonam, was analysed using percentages chi-square test factors that influence