A strategy for third-party logistics systems: A case analysis using the blue ocean strategy☆
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چکیده
منابع مشابه
A Strategy for Third-Party Logistics Systems: A Case Analysis Using the Blue Ocean Strategy
One of today’s most frequently discussed topics in the business world is how to escape from the intense Red Ocean and how to create an uncontested Blue Ocean. However, because there are few practical guidelines available on this topic, we will introduce a case study of a third-party logistics (3PL) provider, CJ-Global Logistics Service (CJ-GLS), to show how it aspires to be a leader in the newl...
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ژورنال
عنوان ژورنال: Omega
سال: 2008
ISSN: 0305-0483
DOI: 10.1016/j.omega.2006.11.011