A Step towards Real-Time Customer Relationship Management (CRM)
نویسندگان
چکیده
منابع مشابه
Customer Relationship Management (CRM) System
What is a Customer Relationship Management (CRM) system? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM system, how it should be used, the potential of profitability gain, the impact on customer loyalty, the costs involved, the personnel needed, and the training needed for the CRM personnel. CRM system characteristics are ...
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ژورنال
عنوان ژورنال: International Journal of Future Computer and Communication
سال: 2013
ISSN: 2010-3751
DOI: 10.7763/ijfcc.2013.v2.231