A NEW DEVELOPMENT MODEL OF SUSTAINABLE COMMUNICATION FOR HIGHER EDUCATION INSTITUTIONS

Higher education institutions are the important chain in provision of inter-connections between workforce (school graduates, youth, or adults), representatives from different economic sectors, experts research and innovation development organisations, all interested contributors. The purpose is to build a new model sustainable communication for higher institutions. This qualitative as it aims at constructing model. integrates use theoretical analysis, comparative analysis existing models, modelling, creation, summarising analysis. Very often researchers think process one-way process. present work allowed establishment system external internal perspectives, on one hand, implementation communication, other hand. novel contribution this that sender receiver information act same time, their meets exchanges, thereby promoting interaction quasi-knowledge creation. Future intends include empirical methods research. Collection quantitative data future direction, too.