A Game Theoretic Approach to Coordinate Pricing and Advertising in Closed-loop Supply Chain
نویسندگان
چکیده
منابع مشابه
A game Theoretic Approach to Pricing, Advertising and Collection Decisions adjustment in a closed-loop supply chain
This paper considers advertising, collection and pricing decisions simultaneously for a closed-loop supplychain(CLSC) with one manufacturer(he) and two retailers(she). A multiplicatively separable new demand function is proposed which influenced by pricing and advertising. In this paper, three well-known scenarios in the game theory including the Nash, Stackelberg and Cooperative games are expl...
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ژورنال
عنوان ژورنال: International Journal of u- and e-Service, Science and Technology
سال: 2015
ISSN: 2005-4246
DOI: 10.14257/ijunesst.2015.8.11.16