A Dynamic View of Marketing Capabilities for SMEs’ Export Performance
نویسندگان
چکیده
منابع مشابه
Entrepreneurial Performance and Export Marketing Capabilities on Pistachio Export Performance with the Moderating Role of Inefficient Competition
Export is one of the main variables of production and national income. Export performance is also one of the other main ways to generate revenue and to use investmentchr('39')s capacities. The aim of this study is to explain the role of entrepreneurial performance and export marketing capabilities on export performance with the moderating role of inefficient competition. This research is purpos...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2018
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v10n1p126