A Cross Cultural Perspective: Comparative Analysis of UK & Pakistani Advertisements

The UK ads are highlighting their own culture whereas in Pakistani advertisements although local is dominating yet still there an assimilation of culture, i.e. west. reason quite obvious that eastern advertisement companies attracted towards strong economic conditions. That’s why a use English words no western or ad using even single word Urdu. This not the case language only but also dresses models affected by west culture. female wearing pant shirts and frocks with confidence speaking foreign other costume they feeling confident called themselves modern as well. So linguistic visual features participants color shows acculturation UK,s dominant.