A Conceptual Model of Interactive Hotel Website: The Role of Perceived Website Interactivity and Customer Perceived Value Toward Website Revisit Intention
نویسندگان
چکیده
منابع مشابه
The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention
With the rapid development of information technology in hotel booking context, it is no doubt that many hotels consequently enhance the needs of integrating information technologies into their overall business operations. In this study, we developed a research model which consists of perceived value, trust toward a third party online booking site, and trust toward hotels, and tested it by using...
متن کاملEffects of Interactivity on Website Involvement and Purchase Intention
Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...
متن کاملEffects of Interactivity on Website Involvement and Purchase Intention*
Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...
متن کاملEffects of Website Interactivity on Consumer Involvement and Purchase Intention
This study attempts to understand how website interactivity (level of active control and direction of communication) can impact purchase intention through consumer involvement. The product type featured on the website is a moderating factor in the effects of interactivity. In a laboratory experiment, subjects were asked to perform purchasing tasks of non-fictional books or greeting cards on web...
متن کاملThe Impact of Hotel Website Quality on Customer Reservation
This study focuses on the discussion of the relationship between the website design and customer reservations in Las Vegas, specifically, how important the website quality is to hotels and how the features affect the Internet bookings. Since the online market is growing and becoming more and more competitive, hotels are investigating an effective way to keep customers making reservation directl...
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ژورنال
عنوان ژورنال: Procedia Economics and Finance
سال: 2016
ISSN: 2212-5671
DOI: 10.1016/s2212-5671(16)30109-5