A comparison of alternative certainty calibration techniques in contingent valuation

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A Comparison of Cheap Talk and Alternative Certainty Calibration Techniques in Contingent Valuation

A field test of cheap talk and two types of certainty calibration in contingent valuation of public lands indicated that cheap talk does not reduce WTP estimates. Use of a ten point certainty calibration scale reduces WTP estimates by about half. However, adjusting for uncertainty using a ‘Not Sure’ option does not reduce WTP estimates but increases the variance in responses. There may be a con...

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Comparison of contingent valuation and conjoint analysis in ecosystem management

Contingent valuation (CV) and conjoint analysis were used to estimate landowner’s willingness to pay (WTP) for ecosystem management on non-industrial private forest land. The results suggest that even when conjoint and CV questions are the same, except for rating and pricing format, respectively, WTP estimates are quite different. Since most conjoint models essentially count ‘maybe’ responses t...

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ژورنال

عنوان ژورنال: Ecological Economics

سال: 2006

ISSN: 0921-8009

DOI: 10.1016/j.ecolecon.2005.05.017