A brand (new) experience: art, aesthetics, and sensory effects

Brand Aesthetics: A New Brand Management Approach

The aesthetic treatment of products and services is emerging as a fundamental competitive element. The notion of “brand aesthetics”, composed of stable and specific elements characterizing its « sensory approach », first introduced by the semiotician Jean-Marie Floch in 1990, can help manage brands in a more rational way. The model of the Brand Aesthetics Chain is introduced to describe the seq...

Bowerbirds, art and aesthetics

Male bowerbirds create and decorate a structure called a bower which serves only to attract females for mating, and females visit and choose one among many bower owners before deciding which male to mate with. Is what they do art, and do they have an aesthetic sense? I propose operational definitions of art, judgement, and an aesthetic sense which depend upon communication theory which allow on...

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Aesthetics, Art, Evolution

This paper discusses issues in evolutionary art related to Art Theory and Aesthetics with a view to better understanding how they might contribute to both research and practice. Aesthetics is a term often used in evolutionary art, but is regularly used with conflicting or näıve understandings. A selective history of evolutionary art as art is provided, with an examination of some art theories f...

Science, Art, and Experience: Constructing a Science Pedagogy From Dewey’s Aesthetics

Drawing on the work of Dewey, we present a view of science education from the perspective of art and aesthetics. This perspective places transformative, aesthetic experience at the forefront of educational objectives. Such experience involves the application of learning in everyday contexts, expansion of perception, and development of an increased interest in science ideas and aspects of the wo...