СТРАТЕГІЯ ІНТЕРНЕТ-МАРКЕТИНГУ ІТ-ПРОДУКТУ НА РИНКУ B2C

Conceptualising B2C Businesses as Services

Conceptualising B2C businesses as an innovative class of technology-infused services yields insights into the factors that may lead to success or failure of such businesses. This paper draws from and adapts concepts from services marketing literature and recent thinking on Internet service metrics to present a framework for understanding and analysing B2C businesses.

PKI in B2C E-Commerce

General purpose (open) and application-specific (closed) PKIs are two main categories of PKI that support a variety of cryptographic operations for providing secure environment. SSL/TLS and SET are two distinct security protocols utilising these PKI categories for securing e-commerce transactions. While the former protocol categorised as a general purpose PKI has been playing an important role ...

What Makes Consumers Trust B2C?

The problem of trust came with the development of B2C E-Business and has become a bottleneck. This paper studied crucial influential factors for E-trust on B2C E-Business through a survey and analyzed the difference between E-trust influential factors for different levels of consumers in China. The result and conclusion are expected to provide suggestions to B2C websites, to help improve consum...

Factors Influencing B2c eCommerce Diffusion

Despite the fact that B2c eCommerce has become important in numerous economies, its adoption varies from country to country. This paper aims to identify the factors inhibiting) B2c eCommerce and to determine their quantitative impact on the diffusion of online sales across countries panel model analyzing the relationship between (Macroeconomic, Demographic, Socio-Cultural, Infrastr Offer relate...

Diagnosing and Managing Online B2C Relationships: Toward a B2C Relationship Stage Theory