This descriptive-correlational study examined the effect of brand extension on current image in the scope of Tabriz Majid products in the city of Tabriz. The study population comprised consumers of Majid products and fans of Tractorsazi, and the sample size was 380 persons. A simple random sampling method and an infinite population formula were used as well as a five-option Likert questionnaire...

this study aimed at prioritizing interactive components affecting fans' revisiting the websites of iran selected football premier league clubs. the research method was survey and data were gathered through internet. the statistical population consisted of those fans who were the members of websites of esteghlal, perspolis, tractorsazi, damash and sepahan clubs (n=26000) in march and april,...

the aim of this study was to investigate the role of customer knowledge management in creating competitive advantage from the perspective of tractorsazi tabriz fans. method was descriptive - correlation. cluster random sampling method was used to select sample. 450 questionnaires were usable after collection. sharon lawson (2003) knowledge management questionnaire and hoseini (2010) competitive...