We question the strategic potential of EMPs to bring a competitive advantage to their users: their nature and the main differentiating factors that progressively appear over time. Based on three case studies in the retail, automotive and MRO (Maintenance, Repair and Order) industries, conducted from 2002-2007, we more thoroughly describe where buyers and suppliers perceive strategic advantages ...

This paper aims at increasing the understanding of the processes and dynamics of CI implementation. The paper presents findings from a longitudinal case study of how the organization is renewed by the embedding of quality-related managerial ideology. It approaches CI from the perspective of organizational renewal, and looks at implementation as a managerial ideological change process. The paper...

SAS provides a variety of methods for analyzing marketing data including conjoint analysis, correspondence analysis, preference mapping, multidimensional preference analysis, and multidimensional scaling. These methods allow you to analyze purchasing decision trade-offs, display product positioning, and examine differences in customer preferences. They can help you gain insight into your produc...