today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. this paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in tehran department stores. this is a descriptive survey study. the statistical population of the research is composed of customers of the t...

The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, exploratory factor analysis and confirmatory factor analysis were applied to identify and confirm the factors affecting purchase intention of f...

abstract awareness of consumer reasons during nutrition choice is very important, because this decision directly affect their health. since beef is one of the essential goods in consumer basket of goods of iranian households, exploring of factors that influence consumers purchase decisions and intentions toward imported frozen beefs in east azerbaijan province – tabriz city is the purpose of th...

By assuming that group buying websites offer consumers an opportunity to gain consumption value from experiential products with potential risks, a theoretical model was proposed to explore the factors affecting buyers’ purchase intentions. In this model, trust, price consciousness and conformity behavior were viewed as antecedents of risks. A study of 164 responses found that the purchase inten...

With the proliferation of online content service industry, understanding the factors affecting consumer intention to purchase online content services has become an important issue for academics and practitioners. While previous research has suggested that consumers’ perceived value and moral judgment are two main factors influencing behavioral intention to purchase online content services, few ...

Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers based on means-end chain theory and prospect theory. In the research model, both utilitarian value and hedonic value are hypothesised to affect repeat purchase intention positively. Perceived...

The purposes of this study are to construct an instrument to evaluate service quality of mobile value-added services and have a further discussion of the relationships among service quality, perceived value, customer satisfaction, and post-purchase intention. Structural equation modeling and multiple regression analysis were used to analyze the data collected from college and graduate students ...

Online purchase behavior is definitely an interesting and relevant issue for marketeers today. In this paper, we report on a study into the antecedents of online purchase intention for B2C websites. In particular, this research juxtaposes two competing models that explain online purchase intention. The first model is trust-oriented and argues that online purchase intention is primarily predicte...