the aim of this study was to identify the recurring themesand to evaluate methodological components of 204 marketing theses(1384-1389) in four selected universities including: shahid beheshtiuniversity (sbu), tehran university (tu), allameh tabatabaiuniversity (atu) and tarbiat modares university (tmu). contentanalysis showed that the most favored subjects in marketing theses areconsumer behavi...

The theory of constraints is an approach to production planning and control that emphasizes on the constraints to increase throughput by effectively managing constraint resources. One application in theory of constraints is product mix decision. Product mix influences the performance measures in multi-product manufacturing system. This paper presents an alternative approach by using of goal pro...

applying robust optimization to solve product mix problem in automotive industries in this article, applying robust optimization in product mix problem in automotive industries is presented. the problem includes determining both the quantity and the identification of each product to produce to maximize profit. at first, the deterministic model will be presented. then, robust model of product mi...

this paper deals with the product mix problem using the concept of theory of constraints (toc). theory of constraints is one of the most efficient approaches which have been applied to solve the product mix problem heuristically. although there are numerous heuristic and meta-heuristics to solve this problem, finding the optimal solution in a reasonable time is still a challenging issue. in thi...

The Marketing Mix comprises of four decisions which should be considered before launching a product. Firms should plan targeted approach on these four different components and they are Product, Price, and Place & Promotion. All the four variables help the firm in formulating strategic decisions necessary for competitive advantage. The main objective of this article is to describe the importance...