نتایج جستجو برای: perspolis

تعداد نتایج: 3  

Journal: :مدیریت ورزشی 0
لیلا حیدری کارشناس ارشد، گروه تربیت بدنی، دانشکدۀ تربیت بدنی، دانشگاه آزاد اسلامی، داریون، ایران اسماعیل شریفیان استادیار مدیریت ورزشی، گروه مدیریت ورزشی، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه شهید باهنر کرمان، کرمان، ایران

this study aimed at prioritizing interactive components affecting fans' revisiting the websites of iran selected football premier league clubs. the research method was survey and data were gathered through internet. the statistical population consisted of those fans who were the members of websites of esteghlal, perspolis, tractorsazi, damash and sepahan clubs (n=26000) in march and april,...

Asadpour, Mohammad Reza, Karampour, Abdolhossein, Khabiri, Mohammad ,

Today, commercial companies have accepted that sportsponsoring can act as a powerful tool for promoting their value. This study examines the impact of sponsorship aspects on brand equity of sponsor while researching about Hamrah Aval Company. The research method is descriptive-analytical, and is practical in terms of research target. The research is implemented using Structural Equation Modelin...

Background. Today, Building strong brands, Because of the extraordinary advantages that it creates, have been the marketing priorities of many organizations. Strong brands for a company, Creates an identity in the market. Objectives. This study aimed at Prioritizing factors affecting brand equity of popular football clubs in Iran. Methods. The design of the study was descriptive with practica...

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