the concept of decision making, factors influencing it and the related outcomes have always attracted researchers. the purpose of this study is to investigate the effect of sacred values on decision making, decision difficulty and the resulting negative emotions. thus, a sample of 288 students from the university of guilan were chosen as subjects and were required to complete a standard questio...

Many people insist that their commitments to certain values (e.g. love, honor, justice) are absolute and inviolable - in effect, sacred. They treat the mere thought of trading off sacred values against secular ones (such as money) as transparently outrageous - in effect, taboo. Economists insist, however, that in a world of scarce resources, taboo trade-offs are unavoidable. Research shows that...

Tetlock’s sacred value protection model (SVPM) proposed that taboo trade-offs evoke a strong moral reaction in people who resist secular encroachments on their sacred values. This strong moral reaction can be thought of as setting a moral limit on the extent of markets in society. In addition, Tetlock (2000) also suggested that a substantial minority of participants are susceptible to trading o...

The sacred values of a community are critical in understanding cultural conflict. When an attempt is made to trade a sacred value with a secular good, it evokes feelings of anger (tabootradeoff) but less so when that sacred value is traded off with another sacred value (tragic). Previous work has shown that participants who expressed sacred values for an issue were more resistant to taboo than ...

Increasingly across the world, political conflict is as a moral clash between different sets of sacred values, which a moral community treats as possessing transcendental significance that precludes comparisons or tradeoffs with instrumental values of realpolitik or the marketplace. In experiments with Israeli settlers, Palestinian refugees and Hamas students we found that violent opposition to...

Is morally motivated decision making different from other kinds of decision making? There is evidence that when people have sacred or protected values (PVs), they reject trade-offs for secular values (e.g., "You can't put a price on a human life") and tend to employ deontological rather than consequentialist decision principles. People motivated by PVs appear to show quantity insensitivity. Tha...

Five studies explored cognitive, affective, and behavioral responses to proscribed forms of social cognition. Experiments 1 and 2 revealed that people responded to taboo trade-offs that monetized sacred values with moral outrage and cleansing. Experiments 3 and 4 revealed that racial egalitarians were least likely to use, and angriest at those who did use, race-tainted base rates and that egali...

Two vital policy aims—biodiversity conservation and food production—are increasingly in conflict. Efforts to evaluate trade-offs between agriculture have shaped scholarly discourse around two broad strategies agricultural production that seek either “share” land with biodiversity or “spare” from agriculture. However, efforts negotiate these are challenged by rising concern for the welfare of in...