The new Atomki-V2 ?-nucleus potential is applied to calculate astrophysical reaction rates NA??v? of intermediate mass and heavy target nuclei from iron (Z=26) up bismuth (Z=83). Overall, ?-induced reactions are provided for 4359 nuclei, covering as well neutron-deficient extremely neutron-rich the proton neutron dripline. Contrary previous rate compilations, these calculations include all rele...

The new Atomki-V2 α-nucleus potential is applied to calculate astrophysical reaction rates NA〈σv〉 of intermediate mass and heavy target nuclei from iron (Z=26) up bismuth (Z=83). Overall, α-induced reactions are provided for 4359 nuclei, covering as well neutron-deficient extremely neutron-rich the proton neutron dripline. Contrary previous rate compilations, these calculations include all rele...

Does manufacturer advertising for a brand stimulate or suppress retail price promotions? This study addresses this controversial issue. The authors develop an analytical model that shows that the relationship between manufacturer advertising and retail price promotion depends on the role of advertising. If advertising differentiates brands and suppresses consumer response to retail promotion, t...

Rapid changes in technology can have a sudden and differential impact on cost components of variants within product lines such as computers, printers, digital cameras and cellular phones. How should retailers react to such changes? We address this issue by answering three questions. First, when the costs of specific product components change (perhaps, precipitously), how should retailers adapt ...

In this article, we model money-back guarantees (MBGs) as put options. This use of option theory provides retailers with a framework to optimize the price and the return option independently and under various market conditions. This separation of product price and option value enables retailers to offer an unbundled MBG policy, that is, to allow the customer to choose whether to purchase an MBG...

The effectiveness of any promotional strategy depends, in part, on how accurately channel members predict consumers’ perceptions of their promotional activity. However, empirical research on channel member predictions and their accuracy is virtually nonexistent. In this article we examine manufacturer and retailer beliefs about consumers’ (and each others’) perceptions of sales promotions and a...

The recent expansion of global food retailers into emerging economies has made the study of food retail modernization especially relevant at this time. We present a framework to analyze limitations to market share growth of retail formats based on diffusion across consumer segments and by product category. We then propose a measurement approach, based on consumer surveys, that quantifies the im...

Retailers have long understood the importance of store environment in enhancing the shopping experience, and past research has examined the main effects of many pleasant ambient stimuli such as music and scent. To further our theoretical understanding, we extend the notion of Gestalt to consumers’ perceptions of retail environments and demonstrated that consumers perceive Servicescapes holistic...

This study examines the effects of ethical and unethical cues on customers’ evaluations of the ethics of a service provider and their subsequent satisfaction with the service. The results of a disguised, laboratory experiment are used to suggest that customers respond to unethical cues in the environment through lower ethical assessments and satisfaction ratings, but that ethical cues may not n...

Motivations to engage in retail shopping include both utilitarian and hedonic dimensions. Business to consumer e-commerce conducted via the mechanism of web-shopping provides an expanded opportunity for companies to create a cognitively and esthetically rich shopping environment in ways not readily imitable in the nonelectronic shopping world. In this article an attitudinal model is developed a...