political marketing shares many characteristics in common with marketing in the business world. in business marketing , sellers dispatch goods, services, and communications[e.g.advertising] to the market and in return, money [consumer purchases], information [consumer research], and customer loyalty are received. in political campaigns, candidates dispatch promises , favors , policy preferences...

Mobile technologies enable marketers to target consumers by time and location. This study builds on a large-scale randomized experiment of short message service (SMS) sent to 12,265 mobile users. We draw on the contextual marketing theory to hypothesize how different combinations of mobile targeting determine consumer responses to mobile promotions. We identify that temporal targeting and geogr...

Jeanette Davis is a senior economist in the Branch of Research and Program Development, Division of Consumer Expenditure Surveys, Bureau of Labor Statistics. LINDA STINSON NHIEN TO JEANETTE DAVIS Interest in American expenditures has a long history dating back to the late 1800s, when the Bureau of Labor Statistics (BLS) first looked at the economic welfare of our early immigrants. Today, BLS is...

Research on materialism has burgeoned in the last two decades, yet little is known about how people higher versus lower in this consumer values orientation differ in their dayto-day spending habits and in their emotional reactions to spending on purchases. The present study used an event-sampling method over a 3-week period to address these questions in a community adult sample. Results showed ...

Immersive virtual reality techniques present new opportunities for research into consumer behavior. The current study examines whether the increased realism of a virtual store compared to pictorial (2D) stimuli elicits consumer behavior that is more in line with behavior in a physical store. We examine the number, variety, and type of products selected, amount of money spent, and responses to p...

We examine the effects of coordinated trade-tax reforms and isolated tariff reforms on market access, government revenue and welfare for a small monetary economy, under the assumption that a certain fraction of purchases of each good must be financed with cash held in advance. Moreover, we allow for this fraction of purchases to vary across markets, in the sense that the required amount of mone...

Experiential purchases (money spent on doing) tend to provide more enduring happiness than material purchases (money spent on having). Although most research comparing these two types of purchases has focused on their downstream hedonic consequences, the present research investigated hedonic differences that occur before consumption. We argue that waiting for experiences tends to be more positi...

An exploratory study was conducted to investigate consumer adoption of online purchase using a survey data set. Based upon the theory of innovation and self-efficacy theory, risk aversion, online proficiency, shopping convenience, and product choice variety were proposed to influence consumer intention to shop online, which, in turn, affects online purchases. Results of regression analyses reve...

Maitland and Boyd proposed at ICICS 2001 an offline electronic cash system based on the group signature scheme. Their scheme cannot be used to solve blackmailing and other anonymity problems such as money laundering and illegal purchases. In this paper we extend the electronic cash system of Maitland and Boyd to prevent blackmailing, money laundering and illegal purchases by using a secure coal...