نتایج جستجو برای: marketing innovation is directly related to sustainable competitive advantage.
تعداد نتایج: 11613479 فیلتر نتایج به سال:
in early 21st century, rapid and all- inclusive global change has transformed so much the working environment of organizations that the organizations and their managers are obliged to find new ways for their actions to adapt to global change and evolution, so that they can survive in the domestic and global competition arena. in fact, an organization will be successful that can achieve a sustai...
Background: The banking industry can create sustainable development and be a competitive advantage of the enterprise by promoting a sustainable environment and investment focused on social responsibility. Therefore, the present study was formed with the aim of identifying the components of innovative green banking based on bioethics. Method: The research method in the present study was qualita...
Objective: Study clarifies the effect of greening Porter's competitive advantage in the marketing process by emphasizing the marketing information system. Method: Study used applied developmental and qualitative method. Population included experts and marketing and environmental experts of oil companies, from which 13 samples were selected by targeted snowball method for semi-structured intervi...
تحول های فزاینده و فشارهای رقابتی موجود در محیط سازمان ها ضرورت تمرکز بر نوآوری، بالا بردن کیفیت، بهبود خدمات به مشتری و کاهش هزینه را تشدید کرده است. در این راستا بازاریابی راهبردی کمک شایانی به سازمانها برای دستیابی به مزیت رقابتی پایدار و عملکرد برتر می نماید. هدف از مقاله حاضر بررسی رابطه بین شاخص های بازاریابی راهبردی یعنی بازارمحوری، گرایش به نوآوری، قابلیت های بازاریابی (درونی-بیرونی، ...
This paper examines serial strategic innovation as a basis of sustainable competitive advantage through a longitudinal case study of Proctor and Gamble (P&G) from its inception through 2008. For over 170 years P&G has been in continuous operation in the consumer products industry, growing to become a multi-billion dollar global corporation. Over its history, P&G has pioneered a series of strate...
abstract: since sugar consumption is directly related to diabetes and other illnesses such as obesity, the issue that will most heavily dominate the health food market is blood sugar management and low glycemic foods. using calcium chloride and gums such as sodium alginate and low ester pectin as thikener and a high-potency sweetener aspartame we were able to reduce sugar content of sour cherry...
nowadays,tourism industry considered as one of the main sources of income of a country.unfortunately and despite of owning plenty of cultural historical and natural attractions, iran has not reached to a proper position in this field. besides, the historical cities of a country are considered as the income resource and national wealth of it. qazvin with a rich cultural precedent, have suitable ...
the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...
For several decades, marketing researchers have stressed that firms can achieve competitive advantage by creating superior value for customers through innovation. However the literature on entrepreneurship and innovation based competitive strategy is deficient in several important respects. First, entrepreneurship has been poorly measured in the past. Next, research on innovation is biased towa...
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