highly competitive, dynamic and complex environment of banking industry and increasing growth of customers’ demand has led to lots of changes in this industry. therefore, e-loyalty has changed to a considerable subject in e-business environment to preserve customers. this study is conducted in order to identify and study the factors affecting e-loyalty of e-banking services’ users. the methodol...

customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

Covenant is a political Oath of Loyalty and agreement whose roots are found in tribal Pagan Arabs, and by the appearance of Islam especially in political tradition of the prophet(s) and Imam Ali (A) it was accepted as a legal- political institution. Rereading of this tradition shows that the formation of the prophet’s governance in Medina and the access of Imam Ali (A) to the political governan...

A R T I C L E I N F O Strategy, Marketing, Loyalty, Customer, Bajapuik Savings & BPR Gunung Pangilun. Received 20 April 2011 Received in revised form 23 April 2011 Accepted 24 April 2011 Available online 26 April 2011 This study attempts to look and see if the marketing strategy of product, price, and location and upon promotion will affect customer loyalty bajapuik savings on PT.BPR Berok Gunu...

Many academicians have accepted the significance of loyalty in service industries (Bloemer et al., 1999; Caruana, 2002; Asuncion et al., 2004) and its potential impact on the development of sustainable competitive edge (Keaveney, 1995; Gremler and Brown, 1996) for the service firms. This may be attributed to the unique nature of services, increased dependency on technology and greater customer ...

The ubiquity of loyalty programs has given rise to a multitude of new currencies (e.g., frequent flier miles, Hilton HHonors points, Diner’s Club “Club Rewards”) that people accrue, save and spend much like traditional paper money. Unlike cash, these alternative currencies are not perfectly fungible. In other words, they are neither universally accepted, nor can they be spent in any increment, ...

This study aims to examine and analyze the effect of product quality, brand image, consumer satisfaction on loyalty Xiaomi smartphone in Lhoksukon City Community, North Aceh District. The research method used is quantitative sampling technique Incidental Sampling, then data collection uses a questionnaire using Likert scale. results explain that Product Quality variable (X1) Partially has posit...