OBJECTIVES The primary objective of this study was to determine whether local and imported cigarette brands used in , have elevated levels of metals or not. The produced data of cigarette brands are compared both with each other and with the existing brands in different countries. MATERIALS AND METHODS In present study, nineteen various cigarettes brands were randomly purchased from the comme...

Brands have a high impact on people's economic decisions. People may prefer products of brands even among almost identical products. Brands can be defined as cultural-based symbols, which promise certain advantages of a product. Recent studies suggest that the prefrontal cortex may be crucial for the processing of brand knowledge. The aim of this study was to examine the neural correlates of cu...

This study aimed at indexing crash worthiness capability of 20 most frequently used car brands in Iran. Since rollover crashes are one of the most important crash types due to their high impact on crash severity, they were chosen as the case study of the current research. In this regard, the data of 42,118 rollover crashes of urban and rural roads of Iran which occurred from 2009 to 2012 was us...

The aim of this study was to review the prevalence of rice contamination to heavy metals in Iranian grown and imported rice brands by conducting a systematic review and assess the related human health risk. Multiple keywords such as "rice, heavy metals, and Iran" were used to search in related databases. The average concentration of Cd, Pb, As, Cu, Zn, Cr, Ni and Co for Iranian grown/imported r...

brand strength is a variable with the wide scope of definition that can survey marketing strategy and customers' perceptions.in this article, the strength of 23 brands of household appliances in guilan market have been evaluated by using bav models and with receiving customers' opinion from questionnaire. the result indicated that as a whole,foreign brands are stronger than iranian br...

The presence of heavy metals in the environment could constitute a hazard to food security and public health. These can be accumulated in aquatic animals such as fish. Samples of four popular brands of canned fish in the Iranian market (yellowfin tuna, common Kilka, Kawakawa and longtail tuna) were analyzed for level of Cr after wet digestion with acids using graphite furnace atomic absorption ...

Little is known about the incidence of injury to race track motor-cyclists and car drivers. In a 1-year study at Brands Hatch, 70 of 33,184 competitors required hospital treatment. We found this injury rate to be higher than on the public highway. However, the anatomical distribution of injury caused by motor-bike accidents is similar to that found on the public highway. Motor-cyclists are more...

Nowadays, marketing professionals are increasingly aware of the importance of brands in the success of organizations, as it can be an asset with utmost importance for a lasting competitive advantage. Indeed, what is called a brand is something far more than a name. The brand and its affiliates pave the way for human communication. Brand personification is done in this respect. Although BP can b...