customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

Recently, significant technological changes, greater customer demand and the rise of new business models have triggered a rapid increase in electronic service (e-service) innovations. Now, innovation in the provision of e-services has become one of the priorities of managers in order to gain a competitive advantage. However, few studies so far have explored the determinant factors needed in the...

in today’s very competitive world gaining competitive advantage is bound to arranging products and services of companies and businesses in accordance with customers’ needs. for this purpose, gaining reputation in e-service can be quite helpful. thus the goal of the present research is studying the effect of e-banking service quality on bank reputation. so a coherent collection of structures wer...

e-tourism has evolved as a mainstay business for tourist service providers. it plays an integral role in the dissemination of information and influencing consumer’s preferences and satisfaction. the purpose of this study is to identify the dimensions of service quality perceptions of consumers in e-tourism in the indian context. it also aims to understand the relative impact of these service qu...

In today’s very competitive world gaining competitive advantage is bound to arranging products and services of companies and businesses in accordance with customers’ needs. For this purpose, gaining reputation in E-service can be quite helpful. Thus the goal of the present research is studying the effect of E-Banking Service Quality on Bank Reputation. So a coherent collection of structures wer...

E-tourism has evolved as a mainstay business for tourist service providers. It plays an integral role in the dissemination of information and influencing consumer’s preferences and satisfaction. The purpose of this study is to identify the dimensions of service quality perceptions of consumers in e-tourism in the Indian context. It also aims to understand the relative impact of these service qu...

in today's business world, proper identification of customer’s requirements and a quick response to these requirements is a key to commercial success. increasing customer loyalty affects the profitability and organizations can ensure their long-term interests by means of planning. in today's competitive world, the services provided by the competing company have to be more similar to e...

the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...

present article focuses on service failure and recovery in the online shops in iran. the article investigates interaction between service failure and online shops readiness for service recovery and resulting impact on customer reaction. the data was collected by an e-questionnaire from 615 iranian online shoppers. the findings suggest, although many online shops are severely breaching few funda...