This paper briefly introduces the conjoint analysis as a method to measure consumer preferences. Based on the introduction the conjoint analysis is suggested as preference measuring method in product recommender systems. The challenges and limits in applying the conjoint analysis to product recommender systems are analysed and discussed. In the end we present a set of adaptations to the traditi...

The CBC System is a component within Sawtooth Software's SSI Web platform for conducting " choice-based " conjoint analysis studies. The CBC software may be used in web-based data collection, using computers not connected to the web (CAPI mode), or with paper-and-pencil studies. The main characteristic distinguishing choice-based conjoint analysis from other types is that the respondent express...

This research elaborates decision models for product innovation in the early phases, focusing on one of the most widely implemented method in marketing research: conjoint analysis and the related conjoint-based models with special focus on heuristics programming techniques for the development of optimal product innovation. The concept, potential, requirements and limitations of conjoint analysi...

The CBC System is a component within Sawtooth Software's SSI Web platform for conducting " choice-based " conjoint analysis studies. The CBC software may be used in web-based data collection, using computers not connected to the web (CAPI mode), or with paper-and-pencil studies. The main characteristic distinguishing choice-based conjoint analysis from other types is that the respondent express...

Using conjoint analysis in online surveys is gaining growing interest in market research. Unfortunately there are only few studies that are dealing with the implementing of conjoint analysis in the World Wide Web (WWW). Little is known about specific problems, validity, and reliability using online measures for conjoint analysis. We conducted an online conjoint analysis using a fixed design of ...

BACKGROUND The application of conjoint analysis (including discrete-choice experiments and other multiattribute stated-preference methods) in health has increased rapidly over the past decade. A wider acceptance of these methods is limited by an absence of consensus-based methodological standards. OBJECTIVE The International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Good Res...

........................................................................................................102 Introduction ...................................................................................................103 Method ..........................................................................................................106 Conjoint questions ........................................

This paper presents an approach to the optimal fixed experimental design for pair-wise metric conjoint studies. We first propose a linear model suitable for metric paired comparison conjoint analysis. Following Bayesian decision theory, optimal design problems in pairwise metric conjoint analysis is then formally defined. Given the formal definition of the experimental design problems, algorith...

The genesis of new statistical models has rarely been within the field of marketing research. Marketing researchers have mainly borrowed from other fields. Conjoint analysis and the more recent discrete choice or choice-based conjoint methods are no exception. Conjoint methods were based on work in the sixties by mathematical psychologists and statisticians Luce and Tukey (1964), and discrete c...