نتایج جستجو برای: brand orientation and entrepreneurial orientation

تعداد نتایج: 16845227  

Journal: :پژوهش های مدیریت راهبردی 0

the aim of this study was to design the strategic orientations model of market, brand and entrepreneurship in the food industry in iran.  the organizational decisions are not formed  in a vacuum but in the economic and cultural environmental context of each country, they are much influenced by many different factors. this study is of applied type and was conducted in two stages. first after an ...

Entrepreneurial orientation is a valuable structure for understanding how and why some companies are able to grow regularly over time through new ways. The aim of this study is to Investigating the role of Brand Orientation and Entrepreneurship orientation on Brand Performance in Green food producers. This is an applied and descriptive study and has been performed by the survey method. The samp...

Faryabi, Negar, Khoddami, Soheila,

Today, increasing competition in the education sector shows the growing importance of the university brand in educational institutions. Therefore, this study shows the factors affecting the brand performance of the university and the effect of using two strategic orientations simultaneously (entrepreneurial orientation and interactive orientation) on brand performance with the mediating role of...

Faryabi, Negar, Khoddami, Soheila,

Today, increasing competition in the education sector shows the growing importance of the university brand in educational institutions. Therefore, this study shows the factors affecting the brand performance of the university and the effect of using two strategic orientations simultaneously (entrepreneurial orientation and interactive orientation) on brand performance with the mediating role of...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه صنعتی (نوشیروانی) بابل - دانشکده مهندسی مکانیک 1389

due to the limiting workspace of parallel manipulator and regarding to finding the trajectory planning of singularity free at workspace is difficult, so finding a best solution that can develop a technique to determine the singularity-free zones in the workspace of parallel manipulators is highly important. in this thesis a simple and new technique are presented to determine the maximal singula...

Journal: :iranian journal of management studies 2015
elaheh taghavi shavazi asghar moshabaki seyyed hamid khodadad hoseini asadollah kordnaeij

this study extends prior researches by exploring the effect of organizational orientations on export performance. building on the already extensive literature, we developed a model of relationship. a total of 120 usable questionnaires were received from the iranian food industry smes. the results indicated that entrepreneurial orientation, market orientation and learning orientation positively ...

This study extends prior researches by exploring the effect of organizational orientations on export performance. Building on the already extensive literature, we developed a model of relationship. A total of 120 usable questionnaires were received from the Iranian food industry SMEs. The results indicated that entrepreneurial orientation, market orientation and learning orientation positively ...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شهید باهنر کرمان - دانشکده مدیریت و اقتصاد 1393

در عصر حاضر توجه مدیران و کارکنان به عوامل محیطی و داشتن جهت گیری کارافرینانه در سطح فردی میتواند به عنوان مزیت رقابتی عصر جدید تلقی شود.درچند دهه اخیر،موضوعات تحول ،نوآوری و ریسک پذیری ، پیشگام بودن و... توجه زیادی را در بخش دولتی به خود جلب کرده است. این تحقیق با هدف تعیین رابطه بین عوامل برون سازمانی (محیط) با جهت گیری کارافرینانه مدیران در سازمان های دولتی انجام شده است.

Entrepreneurship has become undeniably important in today’s economy. In ever-increasing researches undertaken in entrepreneurial area, more and more emphasis is being put on injecting entrepreneurial spirit in organizational infrastructures and harmonizing the organizations to business environment. Entrepreneurial orientation is a much ignored sub-field of entrepreneurship. This research mainly...

Journal: :توسعه کارآفرینی 0
حسین رضایی دولت آبادی استادیار بازاریابی، دانشگاه اصفهان مژده علیان دانشجوی کارشناسی ارشد مدیریت mba، دانشگاه اصفهان

the study of entrepreneurial orientation concept and codifying a proper strategy to improve the performance of companies has a great importance as the companies have allocated more product market share to themselves by representing new and unique products according to customers’ requirements. the purpose of this study is to examine the impact of entrepreneurial orientation and competitive strat...

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