نتایج جستجو برای: benefiting from people’s fame in brand acceptance

تعداد نتایج: 17937729  

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه گیلان - دانشکده علوم انسانی 1391

short story as an important literary genre in the recent decade is focused by many of young writers and literary critical with searching structure, content , artistic techniques and cognitive phenomenon of these works , we can show quantity of using some parts of storied literature from new literal techniques of the word and also we can show the usage of native, cultural and social foundation...

Journal: :هنرهای تجسمی 0
سمیه مهریزی دانشجوی دکتری پژوهش هنر، دانشکده هنر، دانشگاه تربیت مدرس، تهران محمد خزایی استادیار گروه پژوهش هنر، دانشکده هنر، دانشگاه تربیت مدرس، تهران رضا افهمی

abstract every producer or service provider needs advertisement for production introduction and better selling. therefore, attention to manufacturing and development of the brand is of special importance for the financial institutions in the international competitions. the improvement of brand value directly depends on advertising and brand identification. therefore, internet has become an impo...

Journal: :مدیریت بازرگانی 0
میراحمد امیرشاهی استادیار، عضو هیات علمی دانشگاه الزهراء (س) محمود شیرازی استادیار، عضو هیات علمی دانشگاه شهید بهشتی سمانه پارسا دانشجوی دکترای مدیریت بازرگانی، گرایش بازاریابی، دانشگاه آزاد اسلامی تهران مرکز

with increasing competition in today’s markets, the vital point for companies is to maintain their market shares. therefore, marketers try to vitalize the companies’ brands, in order to maintain their position in market. whereas, creation a new brand is very costly and time consuming and its chance of success is limited, nowadays, more than ever, marketers are trying to achieve their goals thro...

On of the key components of brand equity is associations that the consumers have about the brand and these associations will guide them to choose the brand. These associations usually are considered as an organized network involves models of gathering the networks in minds and determine the brand value for consumers as a brand image. The aim of doing this research is eliciting and mapping the n...

Journal: :مدیریت بازرگانی 0
امیرحسین امیرخانی استادیار دانشگاه پیام نور، دکترای مدیریت منابع انسانی، تهران، ایران مهدیه امانی کارشناس ارشد مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران محمد تاب دانشجوی دکترای مدیریت منابع انسانی، دانشکده مدیریت، دانشگاه تهران، ایران عطا ا.. ارجمندی کارشناس ارشد مدیریت بهره‎وری،

the main purpose of this research is to evaluate the effect of commercial brands on customers’ loyalty and behavior to hygienic products. here a commercial brand is under assessment about its credibility among consumers in relation to customers’ loyalty and behaviour. in this research the model presented by sweeny and swait consumers and its relationship with customers’ loyalty and behaviour. i...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه کاشان - دانشکده علوم انسانی 1389

abstract poor reading comprehension can result in failure in using references, benefiting from professional gatherings and resources, keeping up with the growing body of knowledge in the virtual world of the internet, and failing to achieve in efl programs. the purpose of the present quasi-experimental study was to explore the effects of background knowledge and previewing narrative and expos...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سمنان - دانشکده مدیریت و اقتصاد 1392

these days, all department stores make an effort to provide their clients with valuable products in order to project the best image for them. as a result, clients’ comprehension risk will decrease and they will be more willing to repurchase. having a good image is really important for the department stores because it makes an impression on clients’ comprehension of both quality and risk. consid...

Journal: :کاوش های مدیریت بازرگانی 0
داود فیض دانشیار دانشکده اقتصاد، مدیریت و علوم اداری دانشگاه سمنان مهدی دهقانی سلطانی دانشجوی دکتری مدیریت دانشگاه سمنان

brand extension has become a famous strategy for many companies since many years ago. its success depends on acceptance and evaluation of consumers about brand extension. in this study, according to the crucial role of the brand, we analyze the role of brand equity on evaluating consumers’ attitude towards brand extension of barez tire in the city of kerman. the population in this study is the ...

Journal: :Revista Brasileira de Direito Civil 2022

Cigarette Brands, Social Function of the Brand, Disuse and Expiry, Administrative Limitation imposed by ANVISA, Flavoring Additives, Absence Just Cause for Disuse, Brand Fame depends on Evidence, Proportionality, Non-proprietary Owner vs. Non-Owner Owner. Prevalence right those who assign a social function to brand.

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سمنان - دانشکده علوم انسانی 1393

colonialism is an important factor in cultural production and many of cultural constructs all over the world. english and english language teaching are at the center of the contemporary world. postcolonial literature, the genre achebe exercised, is a kind of historical text which has become central to different debates and criticisms. in this thesis, different elements related to the colonial...

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