نتایج جستجو برای: appropriate marketing strategy has beenpresented.

تعداد نتایج: 3071914  

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده مهندسی 1387

abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شاهد - دانشکده هنر 1391

now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...

Journal: :مدیریت بازرگانی 0
محمد رحیم اسفیدانی استادیار، مدیریت بازاریابی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران سید محمد محمودی دانشیار، مدیریت سیستم های اطلاعاتی، دانشکده مدیریت، پردیس فارابی دانشگاه تهران، قم، ایران مسعود کیماسی استادیار، مدیریت سیاست گذاری، دانشکده مدیریت، دانشگاه تهران، تهران، ایران حمزه محمدی کارشناس ارشد مدیریت اجرایی، دانشکده مدیریت، پردیس فارابی دانشگاه تهران، قم، ایران محمدرضا پارسافرد دانشجوی دکتری مدیریت مالی، دانشکدة مدیریت، پردیس البرز دانشگاه تهران، کرج، ایران

goal of any enterprise is to be more efficient and gain morebenefits. market segmentation in most areas, particularly retail bankingindustry, is a strategic tool for optimum allocation of resources and as aresult achieving this objective. this study with the purpose of retailbanking market segmentation is based on the benefits expected. toaccomplish this goal, in addition to field studies throu...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه علامه طباطبایی - دانشکده علوم انسانی 1393

as some definitions show, idioms are expressions whose meanings cannot be obtained from individual words. in every society, people use their own conceptions and feelings through different idioms and expressions. so every culture and society has their own idioms. some scholars proposed methods for translating idioms but baker’s strategies are very important and constructive. this research tried ...

The today's business environment is so dynamic and complex and this conditions became made even more complicated when economic depression has shaded the economy and the production and service sectors are in the grip of the depression. In the situation the firms are under the depression, to adopt marketing strategies that can help them improve their performance by focusing on optimization opport...

Journal: :shiraz journal of system management 0

abstract. at the same success in today's competitive world, we need appropriate marketing strategy, and from the other hand, the main objective of any financial organization, improve performance assessment of performance, one of the best ways to improve performance in organizations. the purpose of this study was to analyze the impact of marketing strategy, organizational performance in the...

Journal: :اقتصاد و توسعه کشاورزی 0
حسین محمدی مرتضی محمدی سمیه کارگر

introduction: food industry is one of the most important industries in developing countries that has an enormous role in employment, export and value added of the agricultural sector. iran as a developing country has a comparative advantage in food product industries for several reasons such as adequate and cheap raw materials and having several companies in the field of food industries. the fo...

Journal: :international journal of management and business research 2011
mohammad ali abdolvand nadereh sadat najafizadeh

purpose-the research aims at evaluating the standardization/adaptation of international marketing strategy in iran multinational companies (mncs) based a model in which the impact of external environmental variables on the marketing mix internal variables (i.e. product, promotion, price and place) is considered, while in the previous researches no attempt was done to examine the interdependency...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سیستان و بلوچستان - دانشکده مهندسی عمران 1391

today, scouring is one of the important topics in the river and coastal engineering so that the most destruction in the bridges is occurred due to this phenomenon. whereas the bridges are assumed as the most important connecting structures in the communications roads in the country and their importance is doubled while floodwater, thus exact design and maintenance thereof is very crucial. f...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه یزد - دانشکده جغرافیا 1392

the west of esfahan province, iran, is one of the most important agricultural areas throughout the country due to the climate variability and life-giving water of zayanderood river. rice is one of the major and economic crops in this area. the most important climatic elements in agricultural activities which should be considered include temperature, relative humidity, precipitation and wind. so...

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