tourism organizations have become one of the main users of the internet in recent years bysetting their own urban tourism websites. however, not all the websites are effective to promote their goals andobjectives. an effective evaluation of urban tourism websites can help organizations on how best to employ them.using the ictrt (information, communication, transaction, relationship and technica...

Tourism organizations have become one of the main users of the internet in recent years bysetting their own urban tourism websites. However, not all the websites are effective to promote their goals andobjectives. An effective evaluation of urban tourism websites can help organizations on how best to employ them.Using the ICTRT (Information, Communication, Transaction, Relationship and Technica...

Within the tourism industry, hotels and airlines are encouraging potential customers to make their reservations online. Because of the significant setup costs involved in website development, assessing online behaviour and website effectiveness is necessary. This paper explores the factors influencing online shopping. Moreover, by using three airline company websites as an indicative example, t...

The study aligns marketing intelligence approaches with website performance assessment for evaluating the effectiveness of a company’s relational marketing strategies (RMS) in the performance of its corporate website. We develop a web mining based methodology that combines a classification procedure with discriminant analysis for analyzing clickstream data. Furthermore, we integrate managerial ...

Usability of the e-government website is a crucial factor that should be considered for improving effectiveness, efficiency and satisfaction in services to citizens. In this study the effectiveness of e-government website will be measured using usability testing approach. The aim of this study is to support the mission of the government Website by evaluating the existing design of government We...

The assessment of the effectiveness of e-commerce websites is of critical importance to online retailers. However, the current techniques for evaluating effectiveness are limited in that they do not allow for formal empirical measurement of the productivity and performance of the website. In this paper, we use the theoretical perspective of production economics to measure the performance of Int...

purpose: the aim of the present research is generally to evaluate the use of the creativity dimensions and components in iran national library website from its users’ point of view. method: we used survey method. research population was composed of 19665 users and 173 librarians of the national library & archives of iran (nlai). the data collecting tool was a questionnaire which was designed by...

Background Ethiopia has implemented the Integrated Pharmaceutical Logistics System (IPLS) since 2009, under the Pharmaceutical Funds and Supplies Agency (PFSA). Although more than 5,000 healthcare workers have been trained on IPLS, staff attrition and expanding service delivery has required ongoing training. To address this, partners provide mainly in-service training (IST); although, recently,...