Individuals are increasingly using hedonic systems for utilitarian purposes. While IS research has thoroughly investigated the ability to derive hedonic pleasure from utilitarian systems, the need has arisen to research utilitarian gains from hedonic systems. This study describes the shift from hedonic to utilitarian as a spiritual adaptation, derived from Desanctis and Poole’s (1994) Adaptive ...

Background: Utilitarianism is a school whose founders have justified it by emphasizing consequentialism as a public interest. The school of utilitarianism is a moral and naturalistic school that justifies principles such as justice and individual and collective freedoms. For utilitarian, one cannot rely solely on individual interests and neglect the collective interest or group interest. Human ...

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

As with organizational development, citizenship behavior should be central to the development and success of open professional virtual communities. An increasing literature emphasizes on predicting knowledge contribution behaviors in virtual communities (VC) from the extrinsic and intrinsic motivation or benefit perspectives. In line with the consumer behavior literature that distinguishes betw...

Recent research with moral dilemmas supports dual-process model of moral decision making. This model posits two different paths via which people can endorse utilitarian solution that requires personally harming someone in order to achieve the greater good (e.g., killing one to save five people): (i) weakened emotional aversion to the prospect of harming someone due to reduced empathic concern f...

Previous researchers have tried to understand in what situations people feel gratitude and indebtedness in response to other people helping them, and have found that benefit value, helper effort, helper obligation, and helper intention were all important. However, helper intentions are not always clear. We gave Chinese participants helping vignettes and tested how they inferred helpers' ambiguo...

The cognitive and emotional neuropsychological processes underlying moral judgments are the focus of groundbreaking research in understanding moral cognition. The aim of this study is to adapt to Spanish the moral dilemmas battery of Moore. This battery presents a set of moral dilemmas from a utilitarian choice (assuming an emotionally aversive behaviour for a higher benefit) and a non-utilitar...