Urban branding, as a new approach toward urban development, improves marketing of the city image in different ways by changing the visual image of the city into a brand image. This paper aims to survey the element of urban branding strategies in Iranian cities by examining the criteria of urban branding theory in Iranian cities. The main goal of this investigation is to describe how the cities ...

Introduction Branding has become an empirical phenomenon in the governance of urban districts and communities, especially in urban regeneration programmes (e.g. Van Dijk and Holstein, 2007). Branding has been widely applied to change the image of regenerated areas, with the aim of attracting investors and new residents. In the UK for example, branding has become increasingly central to regenera...

the aim of this research paper was to determine the role of urban space design on cities competitiveness in the process of globalization. in the era of globalization and with the rush of investors to find attractive places for investment, cities are becoming the focal points for investors and the urban managers, who need to present a variety of attractions to draw financial capital and be able ...

In response to the fragmentation of individuals brought on by globalization, it is important to expand the positioning of the four quadrants of public space, based on cosmopolitanism, in order to re-establish the creativity of cities. By examining cases such as that of cultural urban branding at BMW-MINI, and Montreal’s puppet theatre, which chose to adopt the methods of Bunraku for its display...

Informal settlement as a global urban phenomenon encounters different social, physical and economic shortcomings. These fabrics especially in cities of the global south experience an escalating gap with developed urban areas. In this regard, faltering economy plays a major contribution in continuity of poverty and exclusion. In Iran, Empowerment plan could not lead to favorable and stable resul...

In the past decade Diaspo youths – second generation immigrants in Côte d’Ivoire who were forced to migrate to their parents’ country of origin, Burkina Faso, during the Ivorian civil war – have become a visible presence in Bobo-Dioulasso, Burkina Faso’s second largest city. By consciously displaying their Ivorian origins, they have provoked both the admiration and resentment of local youths, w...

The aim of this research paper was to determine the role of urban space design on cities competitiveness in the process of globalization. In the era of globalization and with the rush of investors to find attractive places for investment, cities are becoming the focal points for investors and the urban managers, who need to present a variety of attractions to draw financial capital and be able ...