This research aims to investigate the relationship of travel motivation, familiarity, travel constraints, image with the travel intention of Chinese non-visitors to Thailand. A survey questionnaire and a non-probability convenience sampling were used as the research instrument and research technique. A total of 410 respondents, all Chinese non-visitors to Thailand, were selected on the Golden H...

Virtual community membership has a strong influence on a tourist’s behaviours and the way information is transmitted. Drawing on trust transfer theory as a theoretical framework, this study tests an empirical model that investigates the influence of electronic wordof-mouth (eWOM) on destination trust and travel intention. The study also diagnoses gender differences in the proposed model. Data w...

Online travel communities are an increasing phenomenon that is motivating deep changes in the travel industry. The purpose of this work is to explain consumer intention to participate in these communities and loyalty to the firm that hosts the community. To do that, we propose a model that integrates Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Social Identity Theory ...

BACKGROUND Despite strong support for predictive validity of the theory of planned behavior (TPB) substantial variance in both intention and behavior is unaccounted for by the model's predictors. The present study tested the extent to which habit strength augments the predictive validity of the TPB in relation to a currently under-researched behavior that has important health implications, name...

Egypt is currently one of the leading nations especially in the Middle East region with a well-established e-commerce environment and advanced IT infrastructure, but rapid growth of e-commerce will soon occur in other nations with similar consumption patterns. This study tests a model of antecedents (consumer experience, propensity to trust, reputation, perceived website size, ease of use, perc...

With hand-held devices and mobile computing becoming ubiquitous in our lives, it is true that many people are interested in the usage of smartphones in the tourism industry. However, even though there are lots of studies on technology acceptance and online travel information, there is little research on smartphone acceptance for travel information. The aim of this study is to investigate the de...

• Travel Intention was critically complicated by numerous factors linked to COVID-19. We empirically validate Intention, Craving and Vaccine Confidence. unlike Craving, has no relationship with discuss implications for theory marketing communication strategies.

Introduction: There has been significant growth in international tourism from South-East Asia. Travel medicine services are still quite limited in this region. Few data exists on the knowledge, attitudes and practices of travelers from South-East Asia regarding the prevention of travel-related health risks. The present study aimed to characterize the travel t...

Tourism is on the pathway of returning and contributes to economic development many countries. Understanding decision-making process tourism customers in post-pandemic context crucial for a strong recovery sector. The paper aims identify determinants travel intention link between behaviour post-COVID-19 pandemic period. A total number 431 questionnaires regarding individual Vietnamese traveller...