A correct social media strategy is essential for travel agencies working in today's global market to reach customers. The travel industry is a service-oriented industry, and travel agencies can easily reach their customers on social media by transforming their marketing strategies at no extra costs. There are so many options that a travel agency can use to make itself more visible on social med...

The purposes of this research are to describe, analyze, and determine the online marketing strategy domestic travel agent at Bandung Tour Expert. In case, authors focused on SWOT analysis find out right for tour packaging. research, data was collected using observation method, meanwhile method used were descriptive qualitative analysis. Internet users number increasing, especially adults with h...

Introduction: Travel agencies may be consulted by intending travelers seeking pre-travel health advice. Travel agents should be equipped to deal with such queries and have access to a source of high quality travel health advice. This study aimed to establish the level of knowledge of travel health risks among Irish travel agencies. Methods: A web-based su...

The theory of customer relationship management has been gradually penetrated into all levels of enterprise management. As a close business with customers, travel agency should focus on customer relationship management, which is very important. This paper attempts to combine the concept of customer relationship management and the processes of traditional travel agency marketing to construct the ...

The travel agency industry is currently experiencing profound changes such as commission caps and cuts, increased popularity of online travel agents, and the emergence of automated travel management systems. These developments forced many travel agents to exit the market or to surrender to lower profitability. This case study examines how a mega-agency responded to these threats, the obstacles ...

Tour guide plays an important role for achieving the overall service quality of a tourism supply chain. The service quality of tour guide can be improved by promoting service effort & service ability that are asymmetric information to travel agency. Two types of incentive contracts are commonly used by travel agency to motivate tour guide improving the service quality. These are a pooling contr...

This study attempts to identify the variety of marketing channel efficiencies for marketing activities and sets up an optimal marketing distribution mix when using different distribution channels for wholesaler travel agencies. This research examines 12 large-scale travel agencies in Taiwan and offers seven direct and indirect distribution channels in order to establish an optimal marketing dis...

The research reported in this paper explores why regional consumers choose to book their travel arrangements with travel agencies. Consumers can now access on-line bookings for airlines, accommodation, transportation, sightseeing tours and other related products so why do they still go to travel agencies for reservations? This paper identifies the information sources consumers used when selecti...