We suggest that differences between tourists be evaluated as part of any destination image study. In doing so, one can avoid the potential pitfall of deriving one single destination image by averaging over individuals with possibly very different perceptions. A typology of destination image measurement approaches is presented that provides a framework for the evaluation of past destination imag...

INTRODUCTION With the number of tourists coming to Taiwan growing by 10-20 % since 2010, the number has increased due to an increasing number of foreign tourists, particularly after deregulation allowed admitting tourist groups, followed later on by foreign individual tourists, from mainland China. The purpose of this study is to propose a revised gap model to evaluate and improve service quali...

This paper studies the role of stakeholders for tourism development in Malaysia based on the perceptions of tourists who come to the Melaka city. Even though the tourists are satisfied by the existing facilities available presently, there are a few shortcomings that need to be addressed such as neglected traditional issues, bureaucratic barriers, definition of sustainable tourism and communicat...

A study on the public's perceptions and conceptions of global environmental changes (GECs) is relevant to guide future educational strategies and management actions. The present study aimed to: (1) evaluate coastal tourists' conceptions and perceptions of GECs; (2) correlate the conceptions presented by tourists about GECs and their self-declared knowledge; (3) evaluate how these tourists perce...

This study identified important questionable behaviors conducted by tour group leaders, tour guides, travel agency reception personnel, and other tourists in group package tours and investigated how tourists perceive those questionable behaviors. Data for this study were obtained from tourists who had taken part in a Taiwanese group package tour in the recent year. Results of the study show tha...

The paper challenges the idea that heritage tourism is simply represented by tourists at heritage attractions and suggests rather that perceptions more properly lie at its core. Relationships among four groups of variables (personal characteristics, site attributes, awareness, perceptions) and behavior (before, during, and after) are investigated. The results indicate that the perception of a p...

Introduction: Medical tourism is a main source of national income. Thus, evaluating the viewpoints of medical tourists about the quality of service provided by healthcare centers may be useful in planning to develop this industry. The present study aimed to measure the gap between medical tourists' expectations and perceptions of the quality of service offered by the hospitals ...

This study extends technology acceptance model (TAM) to investigate the antecedents and consequences of social media adoption by tourists and travel agents. It compares their perceptions on social media adoption and its consequences. Online survey was addressed to tourists and travel agents for data collection purposes. Structural equation modelling was employed for analysis purposes. The findi...

Typically, the image of a destination is studied by questioning a sample of tourists about their perceptions using a list of attributes and then condensing the data into average values for each individual destination. The city perception analysis (CPA) presented in this article, which is based on the perceptions-based market segmentation concept (PBMS, Dolnicar, Grabler & Mazanec, 1999; Mazanec...