In recent years, marine cultural tourism, an emerging tourism mode, has become more and more popular among tourists, and demonstrates broad market prospects. However, Chinese marine cultural tourism is still in the development and growth stage, and the level of customer satisfaction is uneven. The improvement of the customer satisfaction level is conducive to meeting customers’ demands in marin...

Tourism based on interactions with wildlife is increasing in popularity across the world. A conceptual framework is presented which begins to classify the major components of wildlife tourism/recreation and indicates the roles of and the relationship between these components. It is suggested that the values of conservation, animal welfare, visitor satisfaction, and pro"tability are often in con...

Tourism development, Economic sustainability, Environmental sustainability, Socio-cultural sustainability ABSTRACT This research attempts to evaluate local residents’ satisfaction and support to the development of tourism through economic, environmental and socio-cultural sustainability of tourism. The data was collected with a survey of local residents in Tra Vinh province of Vietnam. The empi...

The purpose of this study is to do a sociological survey of the factors affecting tourism satisfaction. This study is carried out with sample group of 250 foreign tourists in Kish Island, by the survey method and the data is collected by an English questionnaire. The study uses Maslow’s Need Hierarchy Theory, Homans’ Exchange Theory, and Morton’s Instrument and Goal Theory to explain the touris...

There is growing evidence that customer satisfaction is a driving force behind firm’s business competitiveness and performance (Parasuraman et al., 1985, 1988; Zeithaml et al., 1996). This is absolutely true in the case of tourism, where there is a wide application of concepts, models and tools aimed to evaluate customer satisfaction. It is recognized in fact that, in order to identify the stre...

the purpose of this study is to develop a brand equity model for isfahan as a tourism destination. the statistical population of this study consists of the inbound tourists who have traveled to isfahan in november 2013. a sample of 200 tourists has been selected from this population. a self-administrated questionnaire has been used for collecting the research data. in order to analyze the resea...

This study aims to explore residents’ attitudes toward tourism and how these attitudes could be influenced by factors such as of one’s subjective sense of well-being and personal satisfaction with life. The study’s empirical geographical context is Taormina, a Sicilian community with high touristic frequency. Taormina is a popular resort town in Sicily with many interesting sights and attractio...

Customer satisfaction is the key factor for successful and depends highly on the behaviors of frontline service providers. Customers should be managed as assets, and that customers vary in their needs, preferences, and buying behavior. This study applied the Taiwan Customer Satisfaction Index model to a tourism factory to analyze customer satisfaction and loyalty. We surveyed 242 customers serv...

Innovative technologies have greatly changed people’s lives, including their travel experiences. This study investigates the antecedents and outcomes of the quick response (QR) code payment technology used in tourism to provide empirical evidence that mobile technologies can be used to enhance tourist satisfaction. An empirical analysis using 247 field survey responses reveals that relative adv...

In this paper we investigate how wide-ranging organizational support and the more specific form of support, namely management support, may influence on tourism workers satisfaction with a cash transaction system. The IS continuance theory, proposed by Bhattacherjee in 2001, is utilized as a theoretical framework. This implies that both perceived usefulness and ease of use is included in the res...