with recently widespread use of mobile phones and sms communication in iran and reformulation of conventional communication practices, short message advertisements have recently started to gain prominence in the world of advertisement as a quick, less costly, available and reliable means of introducing the products and services offered by the companies and institutions. with this in mind, the p...

the present study aims to investigate the system of the visual transitivity by analyzing the images of american english file (2014) and cutting edge (2005) series based on halliday’s (1976) systemic functional linguistics and kress and van leuween’s (1997-2006) social semiotics. the system of visual transitivity refers to a type of process which determines how represented participants are label...

Systemic functional grammar constructs a grammar for the purpose of text analysis to investigate how grammar is used as a means of making meaning. Grammatical metaphor is one of the language phenomena introduced by Halliday (2004) in the framework of functional grammar. The present work focuses on the application of Halliday’s metafunctional framework in health texts of English newspapers. The ...

Within Systemic Functional Linguistics, Grammatical Metaphor (GM) is a meaning-making resource lying at the experiential level that extends the meaning potential through cross-stratal re-mappings between the grammar and the semantics, boiling down, in one of its manifestations to expressing something that should have been a process (verb) in terms of a thing (noun). This study is an attempt at ...

Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and verbal commercial advertisements which were recorded and rewritten in order to investigate verbal...

language has different functions and uses in society and social phenomena in functionalist grammar. so, linguistic phenomena can be studied through this approach. on the basis of functional theory, patterns of experience manifest in form of processes through idealistic meta-functions. accordingly, we can realize the linguisticbehavior of the poet or the writer in world representation studying d...

Functional grammar has received more and more attention from domestic scholars in the world of linguistics since 1970s, but it is still new to most EFL teachers. In spite of controversies about its applications into classroom teaching, this new grammar model has its own advantages and can facilitate EFL students to achieve academic success. This paper, based on current literature, examines and ...

This  case  study  analyzes  how  a  Taiwanese  EFL  teacher  participating  in  a  U.S.  based MATESOL program made sense of systemic functional linguistics (SFL) and genre based pedagogy  in  designing  and  reflecting  on  literacy  instruction  for  EFL  learners  in  Taiwan. Using  longitudinal  ethnographic  methods,  the  findings  indicate  that  this  teacher’s conceptualization  of  g...