Dynamic ticket pricing (DTP), a new revenue management (RM) strategy in sport, has grown in popularity in response to the demand-based ticket resale market. Previous research has examined the relationship between the primary and secondary ticket market and determinants of price in a DTP environment. However, research has not focused on consumer perceptions of DTP or resale prices. The purpose o...

the purpose of the present study is to investigate effective factors in making people willing to repurchase sports match tickets online with the approach of extending technology acceptance model. this research is considered applied regarding its purpose, descriptive- survey regarding its method, and is based on structural equation model (sem). the participants are iran's national volleybal...

When purchasing tickets in advance, sports consumers are often faced with uncertainty. Most notably, in today’s real-time environment, it can be challenging for consumers to determine how ticket prices and seat availability will change over time. Guided by the generic advanced-booking decision model, the current study investigated the role of time, ticket source (primary or secondary market), a...

Ticket pricing in professional sports is transitioning from a cost-based to demand-based approach. It has been argued that consumer perceptions of fairness regarding demand-based ticket pricing could influence purchase decisions. Perceptions of unfair pricing practices can lead to dissatisfaction and negatively affect purchase behavior. However, familiarity with demand-based pricing strategies ...

Massive events, as sportive events, involves a huge amount of spectators. Citizens that wish to attend buy a ticket that allows them to seat in a given zone of the stadium with several features, but usually they do not buy the physical seat at the sport ground. Then, one of the duties of the organizing committees is to allocate the different localities of the enclosure to the persons that have ...

The present study is an attempt to discover some of the statistically significant outlines motivations and factors that influence the quality in e-ticketing, which affects customers’ perceptions, preferences, and intentions. Consumers, especially business professions – the subjects of this study – are constantly demanding higher quality e-commerce services. All three hypotheses were found to be...

football and basketball games have more In the United States, almost $12 billion a than doubled over the past decade (Team year is spent on the purchase of tickets to Marketing Report, 2002). sporting events (Street and Smith, 2002a). There is concern that this is creating an Teams in some of the major leagues such as economic disconnect between professional the National Basketball Association ...

Massive events, as sportive events, involves a huge amount of spectators. Citizens that wish to attend buy a ticket that allzows them to seat in a given zone of the stadium with several features, but usually they do not buy the physical seat at the sport ground. Then, one of the duties of the organizing committees is to allocate the different localities of the enclosure to the persons that have...

Minor professional sport in North America includes the many leagues that are not part of “Big Five.” For these leagues, ticket sales, especially season one major sources club revenue. Segmenting customers into homogenous groups is well established as an effective means to render efficient marketing. In addition, market segmentation has been researched a variety contexts; however, further resear...

The sports industry has seen a rapid adoption of dynamic pricing practices in recent years. However, there is still limited understanding on the effect of dynamic pricing on revenue in sport event settings and how to execute effective dynamic pricing strategies. In this paper, we address these issues by developing a comprehensive demand model for single-game ticket sales that can be used to pre...