For over 2,500 years, innovation was a contested idea. It became de-contested in the nineteenth and twentieth centuries. Two types of argument contributed to this rehabilitation: an economic one (utility) and a cultural one (creativity). Over time, the former became dominant in theories, public policy and discourses. Yet many writers on innovation continue to define innovation as creativity. Wh...

This paper presents a case-based approach to automated generation of slogans. We use a collection of cases out of which the selected ones get transformed and adapted to a new context that is represented by a textual description of the slogan’s target. We also propose a methodology for evaluation and ranking of the final results. The approach is experimentally applied to two real-world use cases...

Generation of slogans for companies, products or similar entities is a creative task that is difficult to automate. In this paper we describe our attempt of tackling this problem by combining computational linguistics, semantic resources and genetic algorithms. Introduction Use of computers for support or automation of tasks in creative industries is on the rise. Several such tools and methods ...

This study aims to contribute to a more effective creation and management of slogans in the context of branding and advertising, testing which factors might influence the brand slogan recall and recognition. An empirical study was conducted, via a self-administered original questionnaire, applied to a sample of 156 elements, analyzing the recall and recognition rates for twenty-nine slogans, fr...