The concept of consumer confusion has gained a considerable attention in consumer behavior literature during recent years. However,it is considered as a relatively new concept in marketing, particularly in businesses that provide intangible products such as tourism. This study aimed to investigate factors that potentially influence consumer confusion proneness in purchasing outbound package tou...

Questions of similarity and dissimilarity are central to both the study and practice of intellectual property law. Trademark law’s basic consideration in determinations of infringement is consumer confusion. Similarity of marks is a basic measure of the likelihood of confusion and the concept of confusion itself – the misidentification of one object with another – is, in some ways, a very basic...

BACKGROUND One of every four medication errors reported in the United States is a name-confusion error. The rate of name-confusion errors might be reduced if new and confusing names were not allowed on the market and if safeguards could be put in place to avoid confusion between existing names. OBJECTIVES To evaluate several prognostic tests of drug-name confusion, alone and in combination, w...

This paper facilitates the task of mitigating medical errors due to the confusion of look-alike and sound-alike drug names. Detection of potential confusion is based on both feature-based phonetic comparison (for sound-alike drug names) and orthographic similarity (for look-alike drug names). We present a new recall-based evaluation methodology for determining the effectiveness of different sim...

BARBARA LOKEN is Assistant Professor of Marketing and IVAN Ross is Professor of Marketing, both in the School of Management, University of Minnesota, Minneapolis, Minnesota 55455. RONALD L. HINKLE is founder of Market Metrics, 3615 15th Avenue South, Minneapolis, Minnesota 55407. This research was supported in part by a grant from the School of Management, University of Minnesota, to the first ...