نتایج جستجو برای: Semiotics
تعداد نتایج: 3262 فیلتر نتایج به سال:
INTRODUCTION Organizational semiotics can deliver fruitful perspectives to study interculturality and globalization. Organizational semiotics deals with all kinds of semiotic aspects in organizations, like behaviour of people, behaviour of departments and behaviour of information systems. In order to explain the relevance of semiotics in the study of organizations, an introduction into organiza...
What is organizational semiotics? Organizational semiotics tries to understand organizations based on the use of signs, texts, documents, sign-based artefacts and communication, thereby using the results of for instance psychology, economics, and information systems science as basic disciplines. One of the aims of organizational semiotics is showing what you are doing when you are trying to und...
The growth of technological innovations, internet developments, and their (web) applications has raised a definite issue on retaining the web interface quite understandable. Moreover, a need is also being felt on developing suitable and coherent guidelines for designing interface to swell the user interpretability of web signs. These design principles are semiotics by nature and semiotics is th...
To what extent is semiotics an appropriate model for understanding material culture meaning? The answer to this question, of course, depends upon the kinds of semiotics that one is talking about. In our article we argue that Saussurean and post-Saussurean approaches favored by some Postprocessualists are incomplete and advocate an alternative approach inspired by the ‘other father’ of semiotics...
If an ‘ideology’, in its broadest sense, is ‘a system of ideas’, semiotics, the study of sign systems, is predestined to make essential contributions to the study of ideologies. The semiotic approach to the study of ideology begins with an investigation of the concept itself, which has changed considerably in the course of its history. Theoretical semiotics has studied signs of ideologies and i...
The use of semiotics has been proposed in studying the ways in which information is mediated in computer systems, particularly in user interfaces. Goguen's algebraic semiotics provides a formal tool for studying the systematic use of signs in computer systems, and for presenting formal comparisons of diierent interface designs. The formal elements of algebraic semiotics make it a kind of algebr...
Etymology: from the Greek word "semeion" ("sign") Semiotics is a field of research that studies signs as an essential part of cultural life and communication. According to semiotics, we can only know culture (and reality itself) by means of signs, in other words, through the processes of signification. Semiotics has two founders: the Swiss linguist Ferdinand de Saussure (died 1913) and the Amer...
The first lecture will present pictorial semiotics within the framework of general semiotic theory. It will construe semiotics as a particular point of view taken on everything which is human or, more generally, endowed with life, rather than simply the continuation of the mixed or separate doctrines due to Saussure and Peirce. The historical part will describe briefly the development of pictor...
In the following, elementary constituents of models in computational semiotics are outlined. This is done by referring to computer simulations as a framework which neither aims to describe artificial sign systems (as done in computer semiotics), nor to realize semiotic functions in “artificial worlds” (as proposed in “artificial semiosis”). Rather, the framework referred to focuses on precondit...
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