in recent years according to the growing companies andproducts supplied, and competition between them has intensified. productsand diversity, one of the main concerns of commercial institutions.therefore, selecting the media to introduce and is important therelationship between customers’ products. given the multiplicity of mediain promoting and marketing the products, they are the optimalchoic...

This paper describes an investigation into the selection and use of media in teaching Kiswahili Language in secondary schools in Emuhaya, Kakamega County in Kenya. The study was based on a descriptive survey design. The area of study was Emuhaya district, in Kakamega county Kenya. The study population consisted of 22 head teachers, 1333 students and 43 Kiswahili teachers. Saturated sampling was...

Online recommender systems are useful for media asset management where they select the best content from a set of media assets. We have developed an architecture for 360-MAMSelect, a recommender system for educational video content. 360MAM-Select will utilise sentiment analysis and gamification techniques for the recommendation of media assets. 360-MAMSelect will increase user participation wit...

It’s an era of high competition, dynamism and complexities which have forced organizations to change dramatically due to rising customer expectations. Marketers are under constant pressure to deliver finest to their customers. With the advent of technology, marketers have identified latest advertising media options to reach out to target audience. But the conventional ways of print advertisemen...

the goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. to achieve the goal first different types of media were rated by experts as to the degree of their importance. then data ware collected by interviewing the managers and reviewing different media resources. the collected data were then analyzed us...

Online recommender systems are useful for media asset management where they select the best content from a set of media assets. We are developing a recommender system called 360-MAM-Select for educational video content. 360-MAM-Select utilises sentiment analysis, emotion modeling and gamification techniques applied to people’s comments on videos, for the recommendation of media assets. Here, we...

OBJECTIVE This article categorizes and describes current media campaigns to reduce college student drinking, reviews key principles of campaign design and outlines recommendations for future campaigns. METHOD The article describes three types of media campaigns on student drinking: information, social norms marketing, and advocacy. Key principles of campaign design are derived from work in co...