this research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. using second-person reference is common in the advertising discourse. addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. second-person reference can be realized v...

This research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. Using second-person reference is common in the advertising discourse. Addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. Second-person reference can be realized v...

This paper examines the resolution of the second person English pronoun you in multi-party dialogue. Following previous work, we attempt to classify instances as generic or referential, and in the latter case identify the singular or plural addressee. We show that accuracy and robustness can be improved by use of simple lexical features, capturing the intuition that different uses and addressee...

Schilbach et al. contrast second-person and third-person approaches to social neuroscience. We discuss relations between second-person and first-person approaches, arguing that they cannot be studied in isolation. Contingency is central for converging first- and second-person approaches. Studies of embodiment show how contingencies scaffold first-person perspective and how the transition from a...