Abstrak−Tujuan dari penelitian ini adalah untuk mengembangkan strategi pemasaran yang dapat diterapkan oleh Mie Ayam Cabe Hejo menggunakan metode analisis SWOT (Strength, Weakness, Opportunity, Threats) dan QSPM (Quantitative Strategic Planning Matrix). Jenis deskriptif kualitatif dengan matriks IFE EFE, IE, SWOT, QSPM. Hasil menunjukkan bahwa memiliki posisi kuat dalam memanfaatkan kekuatan pe...

*Corresponding Author Email: [email protected] Tel.: +98 21 4402 2067 Fax: +98 21 4402 2067 Note: Discussion period for this manuscript open until June 1, 2017 on GJESM website at the “Show Article”. ABSTRACT: Sustainable urban development is a new concept of fundamental environmental metropolitan management that not only creates the demand for changing the concepts of economic development, but ...

The development of business in the era globalization has increased, increasing competition between companies is getting higher, causing to have develop marketing strategies attract consumer interest and maintain continuity face competition. This study uses data processing methods form Strengths, Weaknesses, Opportunities Threats (SWOT) Quantitative Strategic Planning Matrix (QSPM). SWOT used me...

In the evolving discipline of quantitative systems pharmacology (QSP), QSP model (QSPM) applications are expanding. Recently, a QSPM was used by US Food and Drug Administration (FDA) clinical pharmacologists to evaluate the appropriateness of a proposed dosing regimen for a new biologic. This application expands the use-horizon for QSPMs into the regulatory domain. Here we retrace the evolution...

This article discusses the problems of managing micro, small and medium enterprises to improve welfare people who demand their existence. The purpose this research is how MSMEs are community welfare, internal external conditions MSMEs, urgency handling them what priority strategies MSMEs. method in study uses a qualitative approach with SWOT analysis QSPM method. From results analysis, it can b...

<em>The catering service businesses in Tembalang District, Semarang City have experienced a decline sales due to Covid-19 and has fairly tight level of competition so that the requires business development strategy order survive be superior competitors. This research is qualitative descriptive study with data collection through interviews, questionnaires, observations. Data analysis used ...