نتایج جستجو برای: SMS Advertising

تعداد نتایج: 22647  

 The aim of this study was to investigate the role of SMS advertising and virtual advertising in attracting customers in sports centers of Mazandaran province. The research method was descriptive and correlational and conducted by the field study method. The statistical population was all people who referred to sports facilities in Mazandaran province. With regard to the unlimited number of com...

Journal: :تحقیقات بازاریابی نوین 0
saeed fathi ali sanayei maliheh siyavooshi

the increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with th...

Journal: :IJOM 2014
Pradeep Dharmadasa Thilini Alahakoon

This article examines factors influencing consumer attitudes towards SMS advertising. The study’s research framework was conceptualized using five predictor variables – informativeness, irritation, privacy, credibility, and incentives – and an outcome variable of consumer attitudes towards SMS advertising. The informativeness, irritation, and privacy was labelled as central route constructs and...

2007
Dimitris Drossos George M. Giaglis George Lekakos Flora Kokkinaki Maria G. Stavraki

Mobile advertising has become one of the most popular applications in mobile commerce, particularly in the form of text advertising through SMS (Short Messaging Service). However, in the study of mobile advertising little is known regarding the effectiveness of SMS advertising and the factors contributing to its success. This research investigates the significance of a number of factors associa...

Ali Sanayei Maliheh Siyavooshi Saeed Fathi

The increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. Mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with their c...

Journal: :basic and clinical cancer research 0
somayeh hajizadeh cancer research center, cancer institute of iran, tehran university of medical sciences, tehran, iran mirza hassan hosseini university of payam-e noor, tehran, iran bahram hassanpour cancer research center, cancer institute of iran, tehran university of medical sciences, tehran, iran rahim akrami cancer research center, cancer institute of iran, tehran university of medical sciences, tehran, iran kazem zendehdel cancer research center, cancer institute of iran, tehran university of medical sciences, tehran, iran

background: increasing cost of cancer in the world and particularly in developing countries, postulates need for public participation in cancer control activities, including prevention, treatment and supportive care. we studied role of different factors on the success of advertising through short message services (sms) for public donations for cancer control activities. materials and methods: b...

2007
Marko Merisavo Sami Kajalo Heikki Karjaluoto Ville Virtanen Sami Salmenkivi Mika Raulas Matti Leppäniemi

The ubiquity of text messaging (SMS) based mobile communication creates new opportunities for marketers. However, the factors that induce consumers to accept mobile devices as an advertising medium are not yet fully understood. This paper examines the drivers of consumer acceptance of SMS-based mobile advertising. A conceptual model and hypotheses are tested with a sample of 4,062 Finnish mobil...

Journal: :مدیریت بازرگانی 0
عظیم زارعی استادیار گروه مدیریت بازرگانی دانشکدة اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران مهدی دهقانی سلطانی دانشجوی دکتری مدیریت بازاریابی بین الملل دانشگاه سمنان، سمنان، ایران حسین فارسی زاده دانشجوی دکتری مدیریت بازاریابی بین الملل دانشگاه سمنان، سمنان، ایران رسول غلامزاده مربی گروه مدیریت بازرگانی دانشگاه پیام نور، دهدشت، ایران

consumers' attitude about perception of creativity in advertising sms is one of issues proposed in information technology and marketing era that is not so much identified yet. the purpose of this study is modeling conception in advertisement and its effect on consumers' behavioral reaction and attitude about advertising sms to their cell phones. statistical population of this research...

Journal: :IJTHI 2010
Claire Gauzente

This study explores mobile users’ perceptions about SMS advertising. The empirical study uses a double methodology. First, a qualitative study using the Q-method is conducted. Qualitative analysis reveals that negative attitudes are commonly shared, and that ad-clutter is perceived critically. Therefore, in a second step, a quantitative study is adopted to assess the impact of attitudes towards...

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