despite possessing the adequate purchase potential for the fast moving consumer goods (fmcgs), the poor are not reckoned as a viable market by the fmcg marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. the present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...

This paper reports findings bearing on the reliability of measures used in industrial marketing research surveys to identify the structure of buying groups. Results obtained in a pilot study of the purchase of lithographic plates by small printing firms revealed a lack of consensus about purchase influence between pairs of informants from the same organizations. Further, the ratings appear to d...

consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...