نتایج جستجو برای: Purchase Intention

تعداد نتایج: 66385  

Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...

میرمیران, هانیه, وظیفه دوست, حسین,

The purpose of this survey is to survey conceptual processes and consumers’ motivation for fancy purchase of new products. This study indicates how non-planned purchase of new products is different from that of other products leading to planning, marketing and management of sales costs and opportunities in new products industry by providing more information on the factors influencing fancy purc...

Journal: :iranian journal of management studies 2013
sina fakharmanesh reza ghanbarzade miyandehi

consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Background. Nowadays, One of the factors affecting the social network advertising is the numbers or frequencies of sending an advertisement.  Objectives. the objective of this study was to investigate the role of the Target Audience Rating Point factor in social network advertising in brand awareness and purchase intention of sport brands. Methods. This quasi-experimental study was conducted ...

Reza Ghanbarzade Miyandehi Sina Fakharmanesh

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Journal: :مدیریت بازرگانی 0
بهرام رنجبریان استاد گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران مجید رشیدکابلی استادیار گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران علی صنایعی دانشیار گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران علیرضا حدادیان دکترای مدیریت بازرگانی(بازاریابی)، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، ایران

today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. this paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in tehran department stores. this is a descriptive survey study. the statistical population of the research is composed of customers of the t...

The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, exploratory factor analysis and confirmatory factor analysis were applied to identify and confirm the factors affecting purchase intention of f...

The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...

Journal: :مدیریت بازرگانی 0
حسین جلیلیان کارشناس ارشد، مدیریت بازاریابی، دانشگاه علامه طباطبایی، تهران، ایران عبدالحمید ابراهیمی دانشیار، مدیریت بازاریابی، دانشگاه علامه طباطبایی، تهران، ایران امید محمودیان کارشناس ارشد، مدیریت بازرگانی، دانشگاه آزاد اسلامی، تهران، ایران

electronic word of mouth (e-wom) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as laptop with each other, through online communication channels. this is a practical and survey research. research’s statistical society is the students of allameh tabatabaei university. statistical sample is selected by relative categorized and a...

The purpose of this study was to determine the effect of personality, attitude, trust and brand equity on the purchase intention of sporting goods brands. The statistical population of this study consisted of all consumers of sporting goods brands in Tehran. 386 Consumers of sporting goods brands using the convenience sampling methods completed the scales of Jones et al. (2009) brand personalit...

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