Although a link between lifestyles and social class has long been acknowledged, marketers have more closely identified lifestyles with psychographics and therefore with psychological segmentation. We propose that the origins of lifestyle are more correctly reflected in Weber’s approach to status and that it can be viewed more appropriately as the most relevant form of social stratification for ...

Stanley Plog’s psychographics model was introduced in 1967 and has been widely accepted by various researchers and marketing companies. Plog’s main point was that travelers’ personality characteristics, or psychographics, are determinants of their travel patterns and preferences. The main objective of this study was to verify whether or not Plog’s model is flawed by defining travelers in terms ...

Although a link between lifestyles and social class has long been acknowledged, marketers have more closely identified lifestyles with psychographics and therefore with psychological segmentation. We propose that the origins of lifestyle are more correctly reflected in Weber’s approach to status and that it can be viewed more appropriately as the most relevant form of social stratification for ...

Visitor satisfaction has been shown to be a critical determinant of visitor expenditure in wineries. Although the relationship between and wineries investigated previous literature, we have unearthed potential intricacies that emerge when this is analyzed within reference dependence framework prospect theory. To fill gap, use segment-based points capture singularity winery visitors, results sho...

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the current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. the market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. there is fierce competition in smartphone market, due to the large selection of devic...

To develop tourism products and campaigns that will not only help the industry to survive, but also revive sustain it in future, is imperative understand behavioral intentions of leisure travelers during coronavirus disease (COVID-19) pandemic. This study aims explore how Japanese traveler segments are characterized by their attitudes feelings toward domestic travel COVID-19 A market research w...