نتایج جستجو برای: Product mix

تعداد نتایج: 308466  

The theory of constraints is an approach to production planning and control that emphasizes on the constraints to increase throughput by effectively managing constraint resources. One application in theory of constraints is product mix decision. Product mix influences the performance measures in multi-product manufacturing system. This paper presents an alternative approach by using of goal pro...

Journal: :مدیریت صنعتی 0
علی محقر دانشگاه تهران محمد رضا مهرگان دانشگاه تهران محمدرضا نازآبادی

applying robust optimization to solve product mix problem in automotive industries in this article, applying robust optimization in product mix problem in automotive industries is presented. the problem includes determining both the quantity and the identification of each product to produce to maximize profit. at first, the deterministic model will be presented. then, robust model of product mi...

Journal: :Journal of Human Resource Management 2015

Journal: :مهندسی صنایع 0
حامد رفیعی دانشجوی دکترای دانشکده مهندسی صنایع و سیستم ها- پردیس دانشکده های فنی- دانشگاه تهران سید علی ترابی دانشیار دانشکده مهندسی صنایع و سیستم ها- پردیس دانشکده های فنی- دانشگاه تهران

this paper deals with the product mix problem using the concept of theory of constraints (toc). theory of constraints is one of the most efficient approaches which have been applied to solve the product mix problem heuristically. although there are numerous heuristic and meta-heuristics to solve this problem, finding the optimal solution in a reasonable time is still a challenging issue. in thi...

ژورنال: توسعه آبزی پروری 2020

Evaluation of the marketing mix of the biggest fish market in Iran from the point of view of the sellers was done by questionnaire in 2019. For data analysis, descriptive statistics and Friedman test were used. The results showed that, from the point of view of the sellers, customers prefer to buy consistently from a particular stand or place and their highest priority is salmon and Persian Gul...

2012
Meera Singh

The Marketing Mix comprises of four decisions which should be considered before launching a product. Firms should plan targeted approach on these four different components and they are Product, Price, and Place & Promotion. All the four variables help the firm in formulating strategic decisions necessary for competitive advantage. The main objective of this article is to describe the importance...

Journal: :Applied Mathematical Modelling 1985

Journal: :Mathematics of Operations Research 2019

ژورنال: گلجام 2011
چیت سازیان, امیرحسین, چیت سازیان, علیرضا,

Marketing mix is one of the most important devices that is used in marketing planning. Marketing mix refes to factors and controllable variables that Marketing managers use to satisfy target customers. Marketing scholars identify different factors for different products. In this research at first we proposed five factor model for carpet marketing mix. Then we tested and ranked these factors. Fi...

Journal: :Canadian Journal of Economics 2022

This paper develops a monopolistic competition model of multi-product firms to explain the effect trade liberalization on product mix exporting firms. The shows that input-tariff reduction leads increases in firm's export values, especially for products are farther from core competency. To test theoretical predictions, we use merged data built upon highly disaggregated Chinese firm-level produc...

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