introduction: since prescription is a way of communication between the pharmacist, physician and patient, inattention to its principles may result in mis-consumption or incomplete use of the medicine, drug interactions, and increased probable adverse effects. therefore, this research tried to investigate physicians' commitment to principles of prescription writing for outpatients insured by med...

background: as a major responsibility, health authorities must control rational prescription of drugs (rud). a way to analyze the regional status of drug prescription is the who’s recommended indices. the purpose of the study was to determine the status of drug prescriptions in pharmacies of healthcare centers under the authority of tehran university of medical sciences based on the who indices...

conclusions findings reveal a significant degree of prescription errors, emphasizing the need for stringent surveillance. results a total of 227 case notes were reviewed, 129 (56.8%) of which belonged to male patients. no medication was prescribed for 13 patients, whereas 697 drug prescriptions (excluding intravenous fluids) were given for 214 patients, equaling 3.25 drugs/patient; antibiotics ...

conclusions our results suggested that the prevalence of prescription drugs, alcohol and illicit substance use was relatively low, though still significant, among iranian students, which was strongly associated with family and friends’ use. the findings of this research can be used for planning and evaluating interventions by considering the risk factors and protective factors in universities. ...

medication errors and adverse drug events can bring about hospitalization, permanent injury, or death. patients due to lack of adequate understanding of instruction may unintentionally misuse a prescribed medicine. the aims of the study were to examine whether patients with low back pain were correctly able to understand physician's instructions regarding drug use and also to identify influenci...

one hundred and fifteen prescriptions which were purposely written in toxic and potentially fatal dose of different medicine (mainly digitoxin) were sent to pharmacies throughout iran. all pharmacies filled up the prescription and only one pharmacist made notice of dangerous dose. the pharmacist in the drugstores in iran is forcefully employed by the owner of the pharmacy which is required by l...

hyosun kim’s report “trouble spots in online direct to consumer prescription drug promotion: a content analysis of fda warning letters”aims to teach marketers how to avoid breaching current food and drug administration (fda) guidelines in their online drug promotion. while kim hopes to minimise the potential for online promotion to misinform consumers and the study is carefully conducted, teach...

Starting consumers off on the "path to purchase" by encouraging them to seek more information is a major goal of direct-to-consumer (DTC) advertising for prescription medications. But the authors found that a consumer's attitude toward DTC advertising can determine which of several paths he or she is likely to take. The attitudes of older adults are especially significant for pharmaceutical mar...